Hauntology: The Glamour of Nostalgia
"...in the original sense a glamour was a spell, an enchantment. A young man in love would approach the wisest old woman in his village and pay her for a charm of invisibility to be placed on his beloved, so that she could no linger be coveted by the other young men. Once she had been glamoured, or made glamorous, she was free from prying eyes. " ( The Weird and the Eerie Mark Fisher)